Reebok Fitness Stadium

Reebok Fitness Stadium

    Agency: BrainBox PR

    Brands: Reebok

    Tasks:
    Increasing brand value
    Increasing brand awareness

    Case objectives:
    Providing PR support of the event in media (TV, press, Internet)
    Raising brand loyalty with key media
    Raising audience loyalty to fitness as a sport

    Solution:
    Actively cooperating with media
    Elaborating extra PR reasons:
    - Working with celebrities
    - Fixing interviews with key presenters

    Results:
    Over 70 journalists present at the event: Pyatnitsa, Russia Today, Rossiya 24 and TVC TV channels, ELLE, Tatler, Esquire, Discovery, Women's Health, Shape
    Celebrities present at the event: Masha Weber, Lesya Yaroslavskaya, Loya, Anastasia Grebenkina, Ranetki band, Anastasia Sivaeva, Maria Berseneva
    The event results in initiating over 70 published features in press and online media, TV

PR support  for Johnnie Walker

PR support for Johnnie Walker

    Agency: BrainBox PR

    Brands: Diageo/ Johnnie Walker

    Tasks:
    Increasing brand value
    Increasing brand awareness

    Case objectives:
    To position the brand as the leading alcohol brand in the lifestyle and luxury categories

    Solution:
    “Step Inside the Circuit” global PR campaign in cooperation with the McLaren Mercedes team during the most prestigious closed stage of the F1 Monaco Grand Prix (as part of the joint campaign with McLaren Mercedes)
    Highlight of exclusive interviews and other media activities involving the
     "brand ambassadors” Lewis Hamilton, Jenson Button etc.

    Results:
    Over 70 initiated features published by key media
    Getting out the brand’s key messages in 100% of publications

TONI&GUY global launch in Russia

TONI&GUY global launch in Russia

    Agency: BrainBox PR

    Brands: TONI&GUY Hair Meet Wardrobe

    Tasks:
    Increasing brand value
    Increasing brand awareness
    New product launch 

    Case objectives:
    To assure the legendary English hair care brand TONI&GUY Hair Meet Wardrobe global launch campaign in Russia
    Positioning the beauty brand as an expert in the fashion category

    Solution:
    Fixing and managing the ‘’trend talk” activity for top media representatives and fashion community figures (A. Rogov, Maria Kolosovsa, V. Kozak, DJ Sasha Fedorova, K. Gaidai, et al.)
    Media activities covering the brand involvement in key fashion industry events (London Fashion Week)
    Working with global brand ambassadors (relevant comments, interviews, Q&A, etc. involving brand ambassadors – fashion designers, stylists, top bloggers)

    Results:
    The "buzz" effect in target media and blogosphere
    Over 80 features published (during the 3 month period) in top glossies and web media

Telemarketing for Kia Motors

Telemarketing for Kia Motors

    Agency: Hot Lines

    Brands: Kia Motors

    Case objectives:
    Getting consumers to know more about the company model range
    Help in issues related to service and maintenance of cars

    Solution:
    The 8-800 – information hotline. 24-hour servicing
    Consulting the Client about every car in the range
    Monitoring satisfaction
    Working with claims and contradictions
    Integrating with the Client’s CRM system
    24-hour support of the Road Assistance service
    ON-LINE consultations at the website
    SMS marketing

    Results:
    Servicing the Client since 2005
    The efficient servicing and customer support system established (the satisfaction level is over 90%)

Hot Line for Vigoda.ru

Hot Line for Vigoda.ru

    Agency: Hot Lines

    Brands: Vigoda.ru

    Case objectives:
    Helping consumers visiting the website to order a service

    Solution:
    CRM integration with the client’s database down the cell phone number (personified contact)
    Establishing a live chat
    Social-CRM integration with social networks (VKontakte and Facebook)
    Monitoring satisfaction
    Messages analysis (positive/negative)
    Moderation and administering groups
    Co-branding loyalty-building programs support
    Cutting on customer outflow
    The project hotline integrating other partners of the program

    Results:
    Raising the calls amount 3 times
    Cutting negative responses for the company operation 10%

Telemarketing for Raiffeisenbank

Telemarketing for Raiffeisenbank

    Agency: Hot Lines

    Brands: Raiffeisenbank

    Case objectives:
    Servicing support and consulting on the Bank services: credit cards, consumer credits, co-branding cards

    Solution:
    Monitoring the interest for bank services 
    Cross-Sell (personified product proposals for selected client segments)
    Direct sales of extra services to Bank’s clients
    Organizing the 8-800- hotline operation
    Unique leads generation model – Result-oriented work – payments for each client attracted (application for document processing)

    Results:
    We’ve been cooperating with the Bank since 2006
    The efficient servicing and direct sales system built 

Virtual cycle conference 2012 for Astra Zeneca

Virtual cycle conference 2012 for Astra Zeneca

    Agency: Hot Lines

    Brands: Astra Zeneca

    Case objectives:
    To run a virtual cycle conference with a possibility to simultaneously broadcast 9 independent video streams, presentations of digital materials, lecturers’ desks impressions and participants’ feedback.

    Solution:
    The Cisco WebEx platform used, IT experts hired and educated in 17 cities, equipment shipped and installed in the hotels housing the conference participants

    Results:
    Over 1,100 people took part in the conference collected in 116 conference halls in hotels in 17 Russian cities.

Complex marketing strategy for electronic services of Moscow City Government

Complex marketing strategy for electronic services of Moscow City Government

    Agency: ICFuture

    Brands: Moscow City Governmet/ IT Department

    Tasks:
    Increasing brand value
    Supporting and enhancing customer relationships
    Increasing brand awareness

    Case objectives:
    Shaping Customer’s electronic services marketing strategy and implementing it

    Solution:
    Organizing the strategic session: a usability research, a focus group, a web panel.
    PR promotion: press events, a press trip to best high schools, writing a teacher’s blog.
    Events: promo events, teaching IFC employees
    Advertorial activities; outdoor activities, audio and video pieces, addressed marketing, direct marketing, interactive screens
    Web promotion: SEO optimization, SMM, targeted banner ads, context ads.
    Optimizing Customer’s services. CRM mailing: developing a brand character, a promo game, a 3D card of the landing page.

    Results:
    More registered visitors at the portal, growth of daily audience by 5 times
    General increase of activities at the services

Multiplatform Calculator of the treatment course price

Multiplatform Calculator of the treatment course price

    Agency: Da Signa

    Brands: Ferring

    Tasks:
    Growing sales
    Supporting and enhancing customer relationships

    Case objectives:
    To develop an application for medical representatives and doctors available at various platforms both online and offline

    Ideas:
    The management system enabling the medicine information update

    Solution:
    Mobile application for iPad, program for Windows both working also off the web, and web application with the identical functional that can be both activated at Android-based devices, and iPhone, Blackberry etc.
    All applications are synchronized with the servers when updates are available.

    Results:
    Daily-basis tool for professionals

Support of the new brand entering the market

Support of the new brand entering the market

    Agency: BrainBox PR

    Brands: Unilever/ Max

    Tasks:
    New product launch

    Case objectives:
    To organize the new ice cream brand market entrance in Russia
    To announce for the press the ‘Max. Adventures Begin’ cartoon series launch

    Ideas: Attracting attention to the brand using a great city event

    Solution:
    Organizing an event important for the city: a delivery of the King of Animals to the Moscow Zoo!
    Organizing the press conference joint to the pre-premiere review of the series
    Organizing the creative press mailing to federal and regional media 

    Results:
    The press conference organized at the "Oktyabr" cinema theater attracting about 70 guests
    About 160 publications in federal and regional press
    And now lion Max lives in Moscow Zoo!