PR support for Johnnie Walker

Задачи:
  • Улучшение узнаваемости бренда
  • Повышение ценности бренда
Результаты:

Agency: BrainBox PR

Brands: Diageo/ Johnnie Walker

Tasks:
Increasing brand value
Increasing brand awareness

Case objectives:
To position the brand as the leading alcohol brand in the lifestyle and luxury categories

Solution:
“Step Inside the Circuit” global PR campaign in cooperation with the McLaren Mercedes team during the most prestigious closed stage of the F1 Monaco Grand Prix (as part of the joint campaign with McLaren Mercedes)
Highlight of exclusive interviews and other media activities involving the
 "brand ambassadors” Lewis Hamilton, Jenson Button etc.

Results:
Over 70 initiated features published by key media
Getting out the brand’s key messages in 100% of publications

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