Parade Repair Academy

Задачи:
  • Улучшение узнаваемости бренда
  • Увеличение продаж
Результаты:

Agency: Trade & Shopper Marketing

Brands: Parade

Tasks:
Growing sales
Increasing brand awareness

Case objectives:
Developing the concept and mechanism for the motivational program for the paint sales assistants           

Ideas:
Organizing the motivational event for sales assistants with the “ParadeRepairAcademy!”
Grand prize: All-terrain vehicle

Solution:
Developing the merit point system for assessing sales assistants skills and work
Organizing the mystery shopper visits to POS
Choosing the best workers according to work results assessment

Results:
By the end of project almost all sales assistants were encouraged to sell more Parade paints and demonstrated high merit point counts in knowing the Parade product range

  • Duplicate of Picture 4
  • Duplicate of Picture 3