Axe Angels landing at Tverskaya

Задачи:
  • Улучшение узнаваемости бренда
  • Поддержка и улучшение отношений с клиентом
  • Повышение ценности бренда
  • Увеличение продаж
Результаты:

Agency: Marketing Communications

Brands: AXE EXCITE

Tasks:
Growing sales
Increasing brand value
Supporting and enhancing customer relationships
New product launch

Case objectives:
To develop the interactive solution within the concept ‘Even Angels can’t resist’

Ideas:
Pressing the AXE button on the screen ‘dispersed’ the aroma over the stop visitor and AXE Angels were landing on Tverskaya to meet the visitor. There were different Angels at different bus stops. After the meeting the Angel sent a personal letter to
the visitor with the chosen private dance by the Angel

Solution:
AR, Touch Panel, video. Touchscreens were installed along Tverskaya Street at the bus stop pavilions. The Augmented Reality effect was supported by extra footage of various bus stops shot at day and night

Results:
10 000 live contacts per month, about 5 000 letters mailed
About 300 posts in Facebook