Agency: Marketing Communications
Brands: Ehrmann/ Yoghurt «A la Greek»
Tasks: New product launch
Case objectives:
To develop the communication strategy and the 360 degree product promotion campaign in the Russian market and its visualization using promo materials.
Solution:
Communication
«Yoghurt a la Greek. Divine Greece style!»
«Enjoy genuine Ehrmann yoghurt taste»
Results:
The program and the creative solution for all channels developed
The program implemented in retail