Communication Strategy for yoghurt "a la greek"

Задачи:

• Вывод на рынок нового продукта

Результаты:

Agency: Marketing Communications

Brands: Ehrmann/ Yoghurt «A la Greek»

Tasks: New product launch

Case objectives: 
To develop the communication strategy and the 360 degree product promotion campaign in the Russian market and its visualization using promo materials.

Solution:
Communication
«Yoghurt a la Greek. Divine Greece style!»
«Enjoy genuine Ehrmann yoghurt taste»

Results:
The program and the creative solution for all channels developed
The program implemented in retail