Support of the new brand entering the market

  • Вывод на рынок нового продукта

Agency: BrainBox PR

Brands: Unilever/ Max

New product launch

Case objectives:
To organize the new ice cream brand market entrance in Russia
To announce for the press the ‘Max. Adventures Begin’ cartoon series launch

Ideas: Attracting attention to the brand using a great city event

Organizing an event important for the city: a delivery of the King of Animals to the Moscow Zoo!
Organizing the press conference joint to the pre-premiere review of the series
Organizing the creative press mailing to federal and regional media 

The press conference organized at the "Oktyabr" cinema theater attracting about 70 guests
About 160 publications in federal and regional press
And now lion Max lives in Moscow Zoo!

  • Picture 2
  • Duplicate of Picture 1