Support of the new brand entering the market

Задачи:
  • Вывод на рынок нового продукта
Результаты:

Agency: BrainBox PR

Brands: Unilever/ Max

Tasks:
New product launch

Case objectives:
To organize the new ice cream brand market entrance in Russia
To announce for the press the ‘Max. Adventures Begin’ cartoon series launch

Ideas: Attracting attention to the brand using a great city event

Solution:
Organizing an event important for the city: a delivery of the King of Animals to the Moscow Zoo!
Organizing the press conference joint to the pre-premiere review of the series
Organizing the creative press mailing to federal and regional media 

Results:
The press conference organized at the "Oktyabr" cinema theater attracting about 70 guests
About 160 publications in federal and regional press
And now lion Max lives in Moscow Zoo!

  • Picture 2
  • Duplicate of Picture 1