TONI&GUY global launch in Russia

Задачи:
  • Улучшение узнаваемости бренда
  • Вывод на рынок нового продукта
  • Повышение ценности бренда
Агентство:
Результаты:

Agency: BrainBox PR

Brands: TONI&GUY Hair Meet Wardrobe

Tasks:
Increasing brand value
Increasing brand awareness
New product launch 

Case objectives:
To assure the legendary English hair care brand TONI&GUY Hair Meet Wardrobe global launch campaign in Russia
Positioning the beauty brand as an expert in the fashion category

Solution:
Fixing and managing the ‘’trend talk” activity for top media representatives and fashion community figures (A. Rogov, Maria Kolosovsa, V. Kozak, DJ Sasha Fedorova, K. Gaidai, et al.)
Media activities covering the brand involvement in key fashion industry events (London Fashion Week)
Working with global brand ambassadors (relevant comments, interviews, Q&A, etc. involving brand ambassadors – fashion designers, stylists, top bloggers)

Results:
The "buzz" effect in target media and blogosphere
Over 80 features published (during the 3 month period) in top glossies and web media

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