Reebok Fitness Stadium

Задачи:
  • Улучшение узнаваемости бренда
  • Повышение ценности бренда
Результаты:

Agency: BrainBox PR

Brands: Reebok

Tasks:
Increasing brand value
Increasing brand awareness

Case objectives:
Providing PR support of the event in media (TV, press, Internet)
Raising brand loyalty with key media
Raising audience loyalty to fitness as a sport

Solution:
Actively cooperating with media
Elaborating extra PR reasons:
- Working with celebrities
- Fixing interviews with key presenters

Results:
Over 70 journalists present at the event: Pyatnitsa, Russia Today, Rossiya 24 and TVC TV channels, ELLE, Tatler, Esquire, Discovery, Women's Health, Shape
Celebrities present at the event: Masha Weber, Lesya Yaroslavskaya, Loya, Anastasia Grebenkina, Ranetki band, Anastasia Sivaeva, Maria Berseneva
The event results in initiating over 70 published features in press and online media, TV

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