Kids' Art without Limits

Задачи:
  • Улучшение узнаваемости бренда
  • Поддержка и улучшение отношений с клиентом
  • Увеличение продаж
Результаты:

Agency: Marketing Communications

Brands: Vanish

Tasks:
Growing sales
Supporting and enhancing customer relationships
Increasing brand awareness

Case objectives:
To develop an activation big idea 360*
To keep away from other detergents and taking the message: “Ordinary detergents are not enough for stain removal”
The idea should suit Vanish, and can’t be used for washing powders

Ideas:
Vanish washes away time limits in contacting your kids and the “dirtiness limits” while creating.
Vanish gives a possibility for your kids to create "without limits".

Solutions:
The "Kids’ Art without Limits" National Lottery
Developing and supporting the website holding the unique content for parents
A creative online contest
Creative efforts, design, production, logistics
Legal support

Results: RR – 2,2%

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